
6432 Osage Beach Parkway 8.6 acres of commercial land for sale · Osage Beach, Missouri
The last open Highway 54 parcel through Osage Beach — 8.6 acres off a freeway exit, being cleared and graded so you can build.
What would it cost to put your name in front of that many people? On Highway 54, your sign does it every day — for the price of the land.
- 38,000cars a day
- 266,000a week
- 1.1Ma month
- 13.9Ma year
Based on MoDOT counts of up to 38,000 vehicles a day on Highway 54 past the site.
Located on the west end of Osage Beach at the gateway to the business and economic center of Lake of the Ozarks, this is the only remaining property along Highway 54 through Osage Beach and Lake Ozark that is currently available.
The parcel covers 8.6 acres and sits directly off a freeway exit, right next to the Harley-Davidson dealership. It has full access from the main street, freeway-frontage visibility, and safe in-and-out using the J-turns on Highway 54. Two acres are ready for immediate development; the remaining 6.6 acres can be improved for whatever the project needs.
Ready to build
The owner is taking out the trees and grading the site to the engineer’s topography plan, so a buyer starts with a pad — not a forest. City water and sewer are already on site.
Room to choose
Commercial land works best when it gives you options instead of forcing an outcome. This site supports different paths depending on timing, capital and market conditions — build all at once, phase it, or start on the front two acres and grow into the rest. Offices, retail and services around it already create steady traffic and daily use, so the demand is established before you break ground.
And if you build up, the upper floors could look out over the lake.
- Direct freeway-exit access with J-turns
- City water and sewer on site
- Next to the Harley-Davidson dealership
- Being cleared and graded to the engineer’s plan
- Lake-view potential from upper floors
- Gateway to the Lake’s business center

Same land. Five ways to build it.
We created these concepts to show what this land could become. The owner is clearing and grading the site to the engineer’s plan; each concept starts from that topography and shows one way to build it — and who it would work for.
Concept 01Motorcycle dealership
Watch & explore
Concept 02Self-storage
Watch & explore
Concept 03Car dealership
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Concept 04Destination restaurant
Watch & explore
Concept 05Apartment community
Watch & exploreThe last open parcel on Highway 54 through Osage Beach
6432 Osage Beach Parkway sits on the west end of Osage Beach, at the gateway to the business and economic center of Lake of the Ozarks. It is the only remaining property along Highway 54 through Osage Beach and Lake Ozark that is currently available. Every other frontage parcel on this stretch is already built on.
The land covers 8.6 acres directly off a freeway exit, right next to the Harley-Davidson dealership, with retail and commercial neighbors around it, including a furniture store. Highway traffic counts run from 32,000 to 38,000 vehicles a day, and the site has full access from Osage Beach Parkway as well as visibility from the freeway frontage.
Access and traffic
Getting in and out is simple and safe. Highway 54 uses J-turns at this section, which take away the left turns across traffic that make many roadside sites awkward. For a business that relies on people deciding to stop, such as a dealership, a restaurant or a storage center with trailers, that matters as much as the visibility does.
Site layout, grading and utilities
- Size: 8.6 acres in total. About 2 acres are ready for development now; the remaining 6.6 acres can be improved to whatever the project needs.
- Grading: the owner is clearing the trees and grading the site to the engineer’s topography plan, so a buyer starts with a pad rather than a forest.
- Utilities: city water and sewer are on site.
- Views: upper floors of a taller building could look out over the lake.
Room to choose, and room to phase
Commercial land works best when it gives you options instead of forcing one outcome. This site supports different paths depending on timing, capital and market conditions: build everything at once, start on the front two acres and grow into the rest, or hold and build when demand says so. Phased development keeps upfront capital lower and lets the project grow at the pace of real demand.
The surrounding offices, retail and services already create daily traffic and use, so the demand is visible before you break ground. You plan from what is happening on the corridor today, not from a best-case forecast.
What fits here
We have modeled five land-use concepts on this parcel, each with a narrated film and a site plan: a destination motorcycle dealership with its own track, a lake storage center, a car dealership, a destination restaurant and event venue, and an apartment community of 200 to 300 units, where the land cost per unit stays very low against the total project. The same frontage would also suit retail, mixed-use or office buildings.
Where it sits
On the west end of Osage Beach, at the gateway to the Lake’s business and economic center — directly off a Highway 54 exit with full access from Osage Beach Parkway.
- 01Freeway accessSits directly off a freeway exit with full access from the main street.
- 02Exceptional visibility32,000 to 38,000 vehicles a day, with strong signage exposure.
- 03Next to Harley-DavidsonAn established commercial anchor right next door.
- 04Commercial neighborsSurrounded by retail and commercial property, including a furniture store.
- 05J-turn accessSafer ingress and egress designed into the highway.
From the air & on the ground
5 photos. Tap any image to enlarge.
Questions about 6432 Osage Beach Parkway
Is 6432 Osage Beach Parkway still available?
Yes. It is the last remaining open parcel on Highway 54 through Osage Beach and Lake Ozark, and it is for sale now.
What is the asking price?
The price is available on request. Call our realtor, Melissa Kranz, at (573) 216-0482 for the current figure and terms.
How much traffic passes the site?
Highway traffic counts on this stretch of Highway 54 run from 32,000 to 38,000 vehicles a day. At 38,000 a day that is about 266,000 a week and 13.9 million a year.
Are utilities available?
Yes. City water and sewer are on site, so there are no wells or septic systems to plan around.
Is the land ready to build on?
About 2 acres are development-ready now. The owner is clearing and grading the rest to the engineer’s topography plan.
How do customers get in and out?
The parcel sits directly off a Highway 54 exit with full access from Osage Beach Parkway, and the highway’s J-turns make entering and leaving safer.
Are the concept renderings approved plans?
No. The five land-use concepts are illustrations of what the land could become. Melissa can talk through zoning and what the city has approved nearby.
Walk 6432 Osage Beach Parkway with Melissa.
Drone footage only gets you so far. Melissa Kranz will meet you on site, walk the boundary with you and talk through what the land can carry.
- Melissa Kranz · Realtor · call or text(573) 216-0482
- Or send a note · reply within 24 hoursUse the form →

