
A car dealership with highway frontage Car dealership land for sale · 6432 Osage Beach Pkwy, Lake of the Ozarks
A glass showroom on Highway 54, new cars facing 38,000 drivers a day, and room on the back level for all of your inventory.
Most dealers pay for billboards to get this kind of attention. Here, the highway brings 13.9 million passes a year to your front row.
- 38,000cars a day
- 266,000a week
- 1.1Ma month
- 13.9Ma year
Based on MoDOT counts of up to 38,000 vehicles a day on Highway 54 past the site.
From raw land to car dealership.
We created this concept to show what this land could become. Watch the parcel go from trees, to cleared and graded, to a working car dealership — with up to 38,000 cars a day going past the sign.
An illustration of what the land could become — not an approved site plan.
What goes where.
Tap a marker — or a name on the list — to see how the parcel is laid out in this concept. The front level faces the highway; the back level is where the room is.
1 Lake Expo visitor estimate
Why this land works for car dealership.
A dealership lives or dies on being seen. This one would sit on the main road into the Lake, with rows of new cars facing the highway.
Up front: a glass showroom and a service center with parking that’s easy in and out for customers. Up on the back level there’s room for all of your inventory — the advantage of 8.6 acres in a market where most lots are small and steep.
Small independent or expansion store
It could be a small independent dealership, or an expansion location for a brand you already sell. Either way, you get clear sightlines from the road, a direct freeway exit and J-turn access that makes coming and going safe.
An automotive corridor
Highway 54 already carries powersports, boats and RVs past this parcel — and the Harley-Davidson dealership is right next door. Customers who shop for vehicles already drive this stretch.
Who this is for
- Independent dealers who want a highway-front lot
- Franchise groups opening an expansion location for a brand they already sell
- Used-car and RV dealers who need inventory acreage
Drag to build it.
Same drone, same angle. Left: the parcel as it stands — switch to “cleared & graded” to see the owner’s site work. Right: this concept.


Not quite your business?
The same 8.6 acres, modeled for other buyers.
Thinking about car dealership here?
Melissa can walk you through the grading plan, utilities and timing — and meet you on the land.
- Melissa Kranz · Realtor · call or text(573) 216-0482
- Or send a note · reply within 24 hoursUse the form →